Kylix Finance is multi-protocol DE-FI Hub
2024 - 2025
Gianluigi (Founder of Kylix) reached out for a pitch deck. Nothing more. I built it, delivered it. A few days later, he wrote again. Investors were responding more, and converting better.
Gianluigi (Founder of Kylix) reached out for a pitch deck. Nothing more. I built it, delivered it. A few days later, he wrote again. Investors were responding more, and converting better.
With that trust earned, he asked me to look deeper, first the website, then the platform. I ran a full audit: heuristic evaluation across seven sections, UX copy, accessibility. The people who built it knew how it worked. A normal user didn't.
With that trust earned, he asked me to look deeper, first the website, then the platform. I ran a full audit: heuristic evaluation across seven sections, UX copy, accessibility. The people who built it knew how it worked. A normal user didn't.
I interviewed 15 users directly from their community group to understand what they expected with this kind of platform and how they imagined it should work.
I interviewed 15 users directly from their community group to understand what they expected with this kind of platform and how they imagined it should work.
From that point, Gianluigi was convinced I was the right person to redesign the platform make it usable, and ready to launch as an MVP.
From that point, Gianluigi was convinced I was the right person to redesign the platform make it usable, and ready to launch as an MVP.
My objective was to build the right design system for the dev team, rewrite every flow, and create prototypes that could attract more investors.
My objective was to build the right design system for the dev team, rewrite every flow, and create prototypes that could attract more investors.
One of the pitches I'd built had won us a collaboration with Braille Studio, a design studio specializing in user testing. Together we interviewed 57 members of the Kylix Telegram Group, which were the most interested users.
One of the pitches I'd built had won us a collaboration with Braille Studio, a design studio specializing in user testing. Together we interviewed 57 members of the Kylix Telegram Group, which were the most interested users.
That second iteration, driven by testing data, let us close with a solid, validated MVP certified by Braille Studio.
That second iteration, driven by testing data, let us close with a solid, validated MVP certified by Braille Studio.
Results: $300K in pre-seed funding, first place at KOLO Dubai 2025, acceptance into the Polkadot × ERA Accelerator in New York.
Results: $300K in pre-seed funding, first place at KOLO Dubai 2025, acceptance into the Polkadot × ERA Accelerator in New York.